This is about you. Have I got this right?

Hi, how are you doing? What have you been up to today?

I have a number of exercises to help me improve my writing and the most important, I think, is to get clear about who I’m writing for. The better I know that, the easier it’ll be to produce engaging content by making it come to life, tailored to my readers’ interests, needs, hopes and dreams.

So here’s what I imagine you’re like:

You’re ~30-50 years old.

You want to make yourself better in some way. Your abilities, your health, your lifestyle. You want to improve.

Work is a big part of your life, because you’re career oriented, or have goals, or care about what you do, or because it stresses you out. You’re diligent. You want to get on. You’re not a slacker, a piss-taker, or slopey shouldered – these sorts of people frustrate you or, if you can manage your frustration, you have no time for them.

You appreciate quality…of design, of manufacture, of experience, of service, of relationships.

You’re family-oriented. Possibly a parent, but maybe not.

You’re open-minded.

You may not feel you’ve got full control of life, like you’re playing at being an adult. You think you should have all this nailed by now, but filing taxes and doing admin and maintaining a home and doing your weekly shop (even if it’s delivered) and all the other adult things you have to do, mean you don’t have a lot of time for yourself or your priorities or even working out what you should tackle first on some days.

Somewhere in your life, you lead. At work, in your family, for a cause you care about, in a sports team, by example. Arranging events with your friends, neighbours or in your community. Somewhere in your life, you set the rhythm and show others the way. Or you want to, feel compelled to and are on your journey there.

That’s what I imagine you’re like.

If you’re reading this, I’d love to know if this resonates with you. If it does, I have some great ideas I can share with you.

So, how are you doing and what did you get up to today? I’d love to know.

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